The history of quality denim is closely intertwined with the launch of 7 For All Mankind in Los Angeles in autumn 2000. 7 For All Mankind was the first company to really launch quality denim on a large scale, identifying Los Angeles as a venerable centre for the research and development of denim, thus changing the worldwide panorama of denim forever.
Literally exploded onto the scene, 7 For All Mankind is rapidly gaining critical acclaim and an immediate following thanks to the innovative look and use of denim fabrics and finishes. 7 For All Mankind has thus become a modern classic recognised for its look as well as a leading trendsetter for colours and design.
The fame of the brand, often simply called "Sevens" by fashion editors and stylists, was also ensured because it quickly became a favourite among the Hollywood elite. Clothes by 7 For All Mankind Jeans are indeed often worn by Angelina Jolie, Cameron Diaz, Jennifer Garner and Liv Tyler. As well as by male celebrities such as Jake Gyllenhaal, Ben Affleck, and Ryan Reynolds.
The growth of this lifestyle brand has been solid over the years, as it has broadened the range it offers, as well as developing innovative collaborations with high profile designers which include The Great China Wall, Zac Posen, Azzedine Alaia, Evan Yurman and Pucci.